From my audience research I found out that the majority my audience only read music magazines slightly often or not at all. This effects my music magazine because there could be the consequence that no one will buy my magazine. I will have to make sure I cater to my audience needs and expectations in order for them to buy the magazine.
From my target audience I found out that the most popular highstreet shop to buy clothes in is Topshop/Topman. In my music magazine I can advertise offers for vouchers or discount codes which will be available to my audience in the publication or competitions to win items from this shop.
My audience research showed that 'Pulse' is the most popular title for a music magazine however I don't think it is suitable for the rock genre of my publication. Despite not being one of the more favored I have decided to use the title 'Sound'. This is because I have three sub-genres so the title 'Sound' isn't specific to one genre. This also connotes a music magazine because music is sound.
From my audience research I found out the colours red, white and black are the most popular for a colour scheme therefore these colours will be my house style colours and will be repeated through out the whole of the magazine. However, I will also slightly incorporate the colours blue and yellow into my magazine as they are bright and will stand out. These colours are very bold connoting the loud music genre and sub-genres.
From my audience research I found out that the most popular special offer my audience would like to see in my music magazine is free CD's. In special issues I will include a free sample CD from the cover star/band to promote them but also my magazine. I also found out from my audience research that a lot of my audience would also like to see discount codes and shopping/iTunes vouchers in my music magazine. In my music magazine I will include discount codes and spend-in-store vouchers for popular shops like Topshop/Topman, River Island and Urban Outfitters. These shops appeal to both male and females.
I am going to include reviews, interviews, a question & answer feature, offers and competitions in my music magazine. From my audience research I found out which are the most popular features therefore which ones to include most frequently. In my music magazine I will include different special offers in each issue as this is a very popular feature. As well as this I will include an interview with the cover star but also short interviews with other bands/artists. I will also include reviews of albums, festivals and concerts each week with features like 'Album of the Week'. As well as offers I will also include a competition in every issue with an easy question to win band merchandise or a signed album. In every issue I will also include the chance for the audience to send in pictures they have taken at concerts/festivals for the editors to review and any questions the audience may have about taking good quality images, writing articles and the preparation of a typical magazine.
My audience research told me that my target audience is mainly female however I will also target males as the music genre and sub-genres I have chosen to base my magazine on is liked by males and females alike.
From my audience research I found out that the most popular genre of film that my target audience watch is comedy. My magazine will feature adverts for newly released comedy films but also provide discount codes for cinema tickets to see particular comedy films.
