Contents Page Analysis
One code and convention of a contents
page is the colour scheme. The house style colour scheme for the NME is red,
black and white. Also, the pictures used on this contents page are quite bold
rather than bright which connotes the bold genre of music: soft rock and
alternative. The use of bright red on the contents page allows the important
information stand out to the audience. The page numbers of the features
presented with pictures are also in the house style bright red colour to
contrast against the black text and white background. Another code and
convention of a contents page is the masthead. The masthead on the NME contents
page is in the house style font, colour and is the biggest text on the page in
order to stand out. This house style font is then continued through out the
contents pages as well as others. Below the masthead is the issue date of the
magazine. This reminds the reader of the issue they have bought. The rest of
the contents page is separated into three columns almost, to make it
easier for the audience to read and make sense of. This also helps the audience
to understand which anchorage text goes with which image. Each image is
accompanied by a pull quote, page number and the anchorage text (information of
the image) to encourage the audience to read the full article. The artists in
the images all have serious expressions and wear smart, simple clothes to
connote their genre of music and to show they take their music career
seriously. Most of the images are mid-shots to clearly show the facial
expressions and allow the audience to easily identify the artists. Despite not
being the main cover feature, the article on Miles Kane is situated in the top
center third of the mise-en-scene to show it's importance, when in fact the
feature of David Bowie is the main cover feature but this is situated on the
left of the mise-en-scene. The three columns are then split into four parts
which are then sectioned off by thin lines. In the bottom center section of the
mise-en-scene are the other 'Plus' features. All that is shown is the titles of
the articles and the page numbers, in a way enticing the audience to find out
more by reading the articles. This section of information is much smaller
compared to the others, showing they are less superior and should be read after
the main features. All of the mise-en-scene is covered leaving no white space
or gaps showing that the magazine will also be full of information for the audiences’
enjoyment. A banner promoting a subscription offer takes up the bottom right hand
corner of the mise-en-scene. This banner is coloured bright read
to immediately attract the audiences' attention as it
stands out from the black and white on the page. The large capitalised text is
clear to the audience making sure they don't miss the information too. Usually,
a typical magazine has an editor’s letter on the contents page making an
informal connection between the audience and the magazine as they use phrases
such as 'don't miss' and 'check out'. However, the NME doesn't provide an editors
letter to show a high minded, formal approach to its subject. The NME expects its
opinions to be taken seriously by its audience.

No comments:
Post a Comment