Proposal For Music Magazine

I propose to create a music magazine with the genre of rock. The sub-genres for my music magazine will be alternative rock, indie rock and soft rock therefore straying away from mainstream trends such as pop music. NME is my main influence and a good example of what I hope to achieve. NME has a strong headline, it is orangised in a sophisticated way and has more large sections of text which appeals to their older target audience. NME's content is focused mainly on rock and alternative bands with features such as reviews of concerts and albums and interviews with famous artists. Q and Kerrang! are also influences of my music magazine.  

My target audience will be males and females aged between 16-25 that are working/middle class students or young professionals. Rock bands, and therefore my magazine, will mainly appeal to older teenagers and young adults as they are able to start independently going to gigs and festivals as well as being able to buy music on a regular basis. The types of bands/artists my target audience will vary from The Courteeners, The Arctic Monkeys, Lana Del Rey, The Vaccines, The Drums, The Kooks to Joy Division, David Bowie, Oasis and The Smiths. The products/brands my target audience will consume are clothes from shops such as Urban Outfitters, Topshop and Fred Perry and will like modles such as Cara Delevingne and Miranda Kerr. They will also have products from the brand Apple such as an iPhone, iPod or iPad and use iTunes to purchase their music. My target audience will also be interested in playing a musical instrument or playing in a band and may want to play gigs themselves. My target audience will like different genres of film/tv such as romance, thrillers, comedy and sci-fi. They will watch films such as The Breakfast Club, Pulp Fiction and Gregory's Girls. The forms of social networking my target audience will use are Twitter, Tumblr and Instagram. These are easy ways for the magazine to always be updating the audience. The forms of social media my audience will use are YouTube and Spotify which are really easy ways for my audience to share and listen to music. My target audience will already read magazines such as NME and Q. My target audience will also like to go festivals such as Leeds and Reading, Glastonbury and Creamfields. 

My music magazine will be published by IPC Media. They claim to be the UK's leading consumer magazine and digital publisher. IPC Media already publish successful publications such as NME, Marie Claire and TV & Satellite so will be well known to my target audience. This also gives off a good impression to the audience as it shows that my music magazine will also be successful like these other publications. 

The features I'm likely to include in my music magazine are: an interview with a new upcoming band/artist with some questions asked by the audience from twitter, a review of an album by a famous band with some opinions from the audience and information on the best clubs, gigs and festivals to go to. I will also have competitions which will feature products such as albums, signed merchandise and gig/festival tickets. I will also include offers for discounts in shops such as Topshop and Urban Outfitters, claiming free products online or in shops and free/half-price iTunes vouchers. I will also have a question and answer feature in my music magazine which will allow the audience to ask the editors of the magazine questions about writing articles and taking/editing pictures.

My music magazine will be distributed as a print version and on the internet. My music magazine will have a website with past articles on there and other frequently updated news. There will also be a chance for the audience to purchase the digital copy of the magazine to have on there phone/tablet to read easily where ever and whenever. 

My magazine will be priced at £2.20. This is competitive with rival magazines such as Q which is priced at £3.90 and NME which is priced at £2.40. As my magazine is priced cheaper than the other two hopefully this will encourage the audience to buy my music magazine.

The unique selling point of the magazine is audience participation. Almost every feature will have some element of audience participation be it questions asked by the audience, the audience giving their opinions or their pictures/moments shared. Also features like competitions and offers create audience participation too as they allow the audience to take something away from the magazine.